Web Design, UI/UXchanceco.com
Chance is a lifestyle brand with a tightly edited collection of clothing, accessories, books, and rarities — the striped t-shirt being it’s iconic item. When Julia Leach, the visionary behind Chance and former Kate Spade creative director of 11 years, approached us to help her launch chanceco.com, we were beyond thrilled. The challenge was to translate Chance’s artful sensibility and concept, which at it’s core is timeless design, modernity and curiousity, onto a web platform.
We were responsible for the web design, user experience and promotional collateral. As a nice sign off, we asked French illustrator and animator, Quentin Vijoux to create a very(short) animation as a wink and nod at purchase confirmation.