Brand Identity, Web Design, Packagingwarbyparker.com
Warby Parker is a revolutionary eyewear brand that believes well-designed frames should not cost a fortune. If that weren’t enough, for every pair of their vintage-inspired frames sold they donate a pair of glasses to someone in need through various non-profits.
Inspired by Warby Parker's co-founders, we worked in collaboration to launch the company off the ground. Keeping the core values in mind, we helped with Naming, Branding, Identity system, Logo design, Art direction, Strategy and E-Commerce web design. We helped create an innovative online presence that showcases the collection, encourages virtual/home try-on and an intuitive user experience.
After 8 years, the original brand identity is strong and resonates as they continue to grow and garner success.