Warby_glasses

Warby Parker Branding

Brand Identity, Web Design, Packaging

warbyparker.com

Warby Parker is a revolutionary eyewear brand that believes well-designed frames should not cost a fortune. If that weren’t enough, for every pair of their vintage-inspired frames sold they donate a pair of glasses to someone in need through various non-profits.

Inspired by Warby Parker's co-founders, we worked in collaboration to launch the company off the ground. Keeping the core values in mind, we helped with Naming, Branding, Identity system, Logo design, Art direction, Strategy and E-Commerce web design. We helped create an innovative online presence that showcases the collection, encourages virtual/home try-on and an intuitive user experience.

After 8 years, the original brand identity is strong and resonates as they continue to grow and garner success.

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All Logos

Branding

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Warby Parker Photography

Art Direction, Lookbook, Post Production