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Warby Parker Photography

Art Direction, Lookbook, Post Production

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Warby Parker is a revolutionary eyewear brand that believes well-designed frames should not cost a fortune. If that weren’t enough, for every pair of their vintage-inspired frames sold they donate a pair of glasses to someone in need through various non-profits.

Keeping this in mind, we helped form the name, Brand Identity, Design, Art Direction, Strategy, Website, UX/UI, Lookbook and Campaign. Additionally we helped create an innovative online presence that showcases the collection, encourages virtual/home try-on and intuitive User Experience.Working with the co-founders, we became the creative force behind Warby Parker—helping to launch the brand identity off the ground. Keeping the core values in mind, we helped form the name, brand identity, design, art direction, strategy, website, lookbook and campaign. Additionally we helped create an innovative online presence that showcases the collection, encourages virtual/home try-on and intuitive User Experience.

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Warby Parker Branding

Brand Identity, Web Design, Packaging

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Everlane

Packaging, Strategy